TROUSSA

Troussa Paris is a formal Afro wear company that has been blooming the fashion savy generations since 2020. ALM Creative Studios made a visual identity, tone of voice and interior strategy for its stores and shows. ALM Creative Studios strengthened the company development and market acquisition.

As well as strengthening the Troussa brand, its internal hierarchy is clarified and reinforced. Consistency between the master brand, retail brands, and own brand labels is achieved through use of the master color scheme.

Individual color schemes are used in tandem with the master color scheme to give each sub-brand a distinct character. These details help to draw up visual personalities that are further developed through unique photography styles for each sub-brand.

ALM Creative Studios created a new tone of voice for the brand, reintroducing pride, expertise and charm into how the organization communicates. This tone is extended to the Paris shop floor, where customers anchored in afrochick and colorful energy fitting perfectly to the communities’ target.

Key pieces are highlighted using large graphic panels, which use the unique photography styles developed for each sub-brand. Technology has been integrated as small moments within the stores to allow cross-platform shopping for the customer.