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INSOMNIA
Conducting campaign management for marketing., Motion design, Producing marketing and promotional materials
Insomnia Game Zone is a company specializing in E-Sport, based in Yaounde that tasked ALM CS to bring to life their Logo.
An Animated Logo for Cameroon's most popular Arcade.
![](https://almcreatives.com/getimage/media-10307263411155.jpg?t=work&s=md&w=700&h=600&c=false)
"The eye in the logo represents a gamer who spent long hours and days playing games which resulted in a red eye."
![](https://almcreatives.com/getimage/media-103072696123678.jpg?t=work&s=md&w=700&h=600&c=false)
NBA is one of the many games available at Insomnia which was also listed for the game tournament that was held.
![](https://almcreatives.com/getimage/media-103072277563883.jpg?t=work&s=md&w=700&h=600&c=false)
This is a campaign for its game tournament which involved competing with other gamers which ran for a month.
![](https://almcreatives.com/getimage/media-103073581538009.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103072481462430.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103073392587495.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103073409874348.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103073517060122.jpg?t=work&s=md&w=700&h=600&c=false)
ALM CS worked on different campaigns with the brand which increased their market acquisition, social media engagement, and community.
![](https://almcreatives.com/getimage/media-103073543346788.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103073332038504.jpg?t=work&s=md&w=700&h=600&c=false)
"The animation was inspired by the concept behind the logo, it’s all about a gamer who plays for days without even taking a nap, and his eyes begin to turn red until it reaches a critical point. He goes ahead to check if there is something missing then it reveals the complete logo"
![](https://almcreatives.com/getimage/media-10307772921415.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103071178038612.jpg?t=work&s=md&w=700&h=600&c=false)
![](https://almcreatives.com/getimage/media-103072566940998.jpg?t=work&s=md&w=700&h=600&c=false)
"The campaign was built to create traction for the brand which included posters for their game tournaments which ran through for a month i.e November 2020 - December 2020"