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Furious Gang
Furious Gang is a fashion brand.
A brand identity for a clothing line that conveys a message about Inequality in the world.
![](https://almcreatives.com/getimage/media-105121518752631.jpg?t=work&s=lg&w=1920&h=1080&c=true)
The Furious Gang is a streetwear clothing brand owned by a group of youths. The purpose is to convey a message about inequality in the world, but at the same time make high-quality clothing that can be worn in everyday life.
![](https://almcreatives.com/getimage/media-105161266037892.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-105163727663035.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-105163984858596.jpg?t=work&s=lg&w=1920&h=1080&c=true)
The brand values are authenticity and comfort.
![](https://almcreatives.com/getimage/media-105161302110750.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-105163797121457.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-105164146114646.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-10516846261075.jpg?t=work&s=lg&w=1920&h=1080&c=true)
"The furious gang is a mark made on the back of emojis; especially the angry ones. A project focused on making clothes that consumers could wear to represent how they feel"
![](https://almcreatives.com/getimage/media-10516782894500.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-10516422390387.jpg?t=work&s=lg&w=1920&h=1080&c=true)
"They approached us with the idea but didn’t really know how to express it to the public. We then proposed to them a clothing brand. This is because, through fashion, it is easy to express feelings such as inequality"
![](https://almcreatives.com/getimage/media-105163635330109.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-105164203279935.jpg?t=work&s=lg&w=1920&h=1080&c=true)
![](https://almcreatives.com/getimage/media-105163176567519.jpg?t=work&s=lg&w=1920&h=1080&c=true)
ALM CS built a whole Brand Identity document for the project.