Don't fall into the trap: 10 Reasons why using a free logo maker is a bad idea

Business and advices


If you’re looking for a free logo maker, you’ve probably come across a ton of online tools that claim to offer exactly that. But before you jump in, it’s important to understand the limitations of these tools.

Free logo makers are designed for basic, simple projects and won’t be able to provide the high-quality results you need for a professional business.

Here are 10 reasons why using a free logo maker is a bad idea.

1. You get what you pay for

Free Logo makers often provide poor quality logos

Free logo makers don’t offer the same quality as paid tools. You may be able to create a simple logo with a free logo generator but if you want something that looks professional and stands out, it’s worth investing in a Logo Design agency or Creative Agency that can provide High-quality Logos at a Reasonable Price.

2. Limited functionality

Free logo makers  will limit how much you can customise your design by restricting certain features or only allowing access to certain components of the design (like fonts). This means they won’t allow you to make changes to colour, layout or logo design. 

3. You don’t own the rights

A free tool may allow you to use your logo for free but it doesn’t allow you to keep it either. So if you want to use your logo elsewhere (or even just save a copy), you won’t be able to do so without paying for another licence from the company that created it.

4. Limited file formats

Some free online tools will only create a PNG or JPEG image file, which are not ideal for printing on business cards or other items like t-shirts. If you want to use your logo on physical products, you’ll need to pay for a tool that allows you to export the logo files in the right format.

5. It doesn’t provide value for money

If someone is offering a free logo maker, chances are they are trying to get people interested in their paid services or products first.

The free option is usually only there as a way of advertising what they offer, and not a high-quality tool that you can use to create a logo.

For example, if you want to create an image with text in it, many free logo makers won’t let you do this unless you upgrade.

6. It isn’t easy to use

If you’ve ever tried using a free logo maker, then chances are you know how frustrating it can be to create something that looks good.

The tools are often difficult to navigate and often don’t offer any customization options for colours or fonts—which means that your logo will look like every other one created with the same tool.

7. It doesn’t show your brand values

A logo is one of the most important marketing tools that you have as a business because it helps people to remember what your company stands for.

However, if you use a free logo maker, then chances are that your logo won’t align with your brand values—and this can be detrimental to the success of your business.

8. You don’t have control over the design

A professional logo designer will take into account all of the different aspects of your business and then create something that not only looks good but also represents everything that you stand for.

On the other hand, a free logo maker will simply give you a premade template that you can tweak a little bit and then upload to your website.

While this may seem like an easy way to get started, it’s actually not ideal because it gives you very little control over the design process—and that can lead to problems down the road.

10. Your Logo isn't memorable

When you see a company’s logo, do you remember it? If the answer is no, then there’s a good chance that your logo is not memorable.

A good logo will stick in your mind so that when people see it again later down the road, they make an instant connection with your business.

Using a free logo maker to create your logo may not be the best option if you want it to be memorable.

Instead, invest in the right tools and take advantage of professional designers who can help you come up with something unique that will stick in people’s minds.

Bottom Line

If you want a great business logo, then it’s best to hire a professional designer to create a professional logo.

Free logo creators can help you come up with an initial concept that you can take to the pros, but they won’t be able to create something memorable or unique on their own.

If you’re looking for a free logo maker, then there are plenty of options available to you.

However, it’s important to understand that most of these tools are designed for personal use rather than professional purposes.

If you have any questions or are in need of a professional logo design service, feel free to contact us!

Posted by
25th January 2023