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MAYEGUE

Mayegue is a product KAAMA ENTERPRISES, MAYEGUE (in Fang (A local Cameroonian dialect) language: "Learn") is an application designed to help anyone who wants to learn an African language.

Mayegue is a product KAAMA ENTERPRISES, MAYEGUE (in Fang (A local Cameroonian dialect) language: "Learn") is an application designed to help anyone who wants to learn an African language. It has a wide range of mother tongues from several African countries to its credit. 

The role of ALM Creative Studios? To ensure the follow-up on the digital structure, to conceive attractive and educational concepts and to produce content (video and computer graphics).

Designing and building a digital way of bringing solution to learning, on a continental area that count more than 1200 local languages. The application focuses on the language and cultural legacy of spreading and advocating original language culture, an intuitive and entertaining learning process. 

ALM Creative Studios has conceptualized audit, designed and developed an interactive, multi-media innovation diffusion campaign. Our curiosity about how traditionally categorized languages and imposed languages interact have greatly helped us craft a message around the advertising through illustrations and motion design that blend to the initial idea running through the project. We reimagined how personal data can be gathered and communicated in more emotional, human ways to pull people attention to learning their ethnic languages.



Client MAYEGUE
Office
Yaounde
Sector Technology
Discipline