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Melly Crochet

Brand identity

Melly Crochet is a Crochet artist located in Cameroon who creates hand-made clothes which comfortable and beautiful.

Melly Crochet is a Crochet artist located in Cameroon, she creates handmade clothes which comfortable and beautiful.

On seeing her logo, we decided to create her a logo that will express her creativity and solidly represent her clothing brand. So we made two propositions.

The first is a combination of the corporate name: MELLY CROCHETS and art involved-CROCHETING. Taking a look at the logo we can notice the double L in MELLY has been replaced by two needles and the O in CROCHETS replaced by spool of thread.
The chosen colors for the logo is a Teal and White.
Teal is a cyan-green chosen to express comfort that comes with Melly Crochets clothes. The white color is here to express the cleanliness in which the clothes are made.


The chosen colors for the second logo, we have the Amber color which is the color inbetween the yellow and orange. Carefully chosen to express not only the comfort that people feel when wearing the clothes but also the emotion of happiness that they woould feel when they wear a dress knitted by Melly Crochet because she cares about each of her client.
The bleu-magenta is here to express customer satisfaction of the service Melly Crochet offers to them, and the white is the cleanliness in which the clothes are made.


The logo is a combination of the corporate name: MELLY CROCHETS and art involved-CROCHETING. Taking a look at the logo we can notice the double L in MELLY has been replaced by two needles and the O in CROCHETS replaced by spool of thread. The chosen colors for the logo is a Teal and White. Teal is a cyan-green chosen to express comfort that comes with Melly Crochets clothes. The white color is here to express the cleanliness in which the clothes are made.

This logo is also a combination of the corporate name and activity. However, here we decide to bring forward the activity and show the knitting process. It is also seen that on the logo we enlarged the spool thread, the needles and the S which is represented as it was knitted. About the chosen colors for the logo, we have the Amber color which is the color inbetween the yellow and orange. Carefully chosen to express not only the comfort that people feel when wearing the clothes but also the emotion of happiness that they woould feel when they wear a dress knitted by Melly Crochet because she cares about each of her client. The bleu-magenta is here to express customer satisfaction of the service Melly Crochet offers to them, and the white is the cleanliness in which the clothes are made.


Client Melly Crochet
Office
Yaounde
Discipline