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HEINEKEN INVENTS THE BOTTLE OPENER THAT CLOSES YOUR APPLICATIONS
Business and advices
"The Closer" marks the end of your day! This new technology will close all your applications as soon as you open a Heineken drink! Discover the campaign.
Heineken is supported by Publicis Worldwide to create a new advertisement that addresses the subject of the imbalance between work and personal life. The beer brand encourages workers to close their apps at the end of the workday to spend more time with their friends. This is the first Heinekein "For a Fresher World" campaign that demonstrates the importance of taking time for yourself and respecting work schedules.
The flagship object of this campaign is "The Closer"! A high-tech bottle opener that immediately closes all apps on your smartphone when a bottle of beer is opened. This gadget meets the growing demands of work culture to combat the imbalance and pressure experienced by many workers.
This novelty will be announced by Billy Eichner during an exclusive launch event which will present the launch of "The Closer". The humorous campaign film is already available and shows several everyday situations. People overwhelmed by work can finally "breathe" thanks to this gadget which is shown to be the antidote to an overwhelmed society.
Workers in the United States will be able to enter the Heineken competition on June 8, 2022 to win "The Closer". With this new approach, this campaign confronts stereotypes and opposes the clichés of a post-covid world.
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