The Digital Marketing Strategy Behind Krystal Palace Hotel Online Success

As the world becomes increasingly digital, businesses must adapt their marketing strategies to keep up with the changing times. This is especially true for the Accommodation industry, where hotels must now rely on digital marketing to attract and retain customers.

One hotel that has successfully implemented a digital marketing strategy is Krystal Palace Hotel, a Cameroon-based 5-star hotel in the economic capital Douala.

Krystal Palace Hotel is a luxury hotel. The hotel offers a range of amenities, including a restaurant, bar, spa, and fitness center.

To attract customers and increase bookings, Krystal Palace Hotel has implemented a comprehensive digital marketing plan.

The hotel has been using social media as part of its digital marketing strategy since 2019. They use paid and organic tactics to reach their target audience on various platforms including Facebook, Instagram, Twitter, and LinkedIn.

In recent years, the Hotel has placed more emphasis on visual content, primarily via Facebook and Instagram. The company has also used local influencers in its digital marketing strategy to reach new audiences and promote its brand.

Krystal Palace Hotel's digital marketing strategy on social media helped it establish a strong online presence and connect with new targets. The company has also used social media to increase bookings and grow its business.

This case study will examine how the hotel uses social media to reach and engage its customers. It will also discuss some of the hotel marketing tactics used by the company to strengthen its online presence.

Online communities are a great way to connect with your audience and engage them in a meaningful way. You need to use the right tactics to keep your followers engaged on social media.

If there's one hotel in Cameroon that understands this, it's Krystal Palace Hotel. To build trust and communicate directly with their target audience, hotels have to work hard.

With its digital marketing strategy, Krystal Palace focuses on the customer while using powerful storytelling techniques. 

Given the growing popularity of its social media accounts, Krystal Palace's content strategy is clearly working. And it's easy to see why, every piece of content is well-planned, carefully crafted, and tailored to the audience.

KRYSTAL PALACE Marketing Strategy for Facebook and LinkedIn

Krystal Palace Hotel's Facebook page has nearly 19,000 followers and shows relatively high engagement rates, a result to be appreciated when looking at the numbers of its competitors.

One of the keys to its success is its frequency of publication, and its ability to publish real and engaging content for its community. Through interactive messages, and the use of influencers, the marketing team engages with users and creates content that is adapted to its target audience.

With a few thousand subscribers on LinkedIn, efforts must still be made on this network even if these results are already commendable given the environment in which the company operates

Some of Krystal Palace Hotel Most Successful Digital Marketing Tactics for Facebook include:

• Creating visually appealing and engaging content is essential for any business, but it is crucial for hotels. The company uses quality images and videos optimized for different mobile devices to grab users' attention and encourage them to share the content with others. It also focuses on sharing actual images of the different spaces in the hotel to help people really appreciate the place.

• The Krystal Palace Hotel Facebook page is a great example of hotel digital marketing, as it uses visuals to attract potential guests. Photos of the rooms, restaurants, pool, gym, and relaxation room, and videos take you behind the scenes of a hotel stay.

• The hotel also makes extensive use of local influencers and promotional offers to encourage interaction, engagement and drive consumption of its services. 

• However, we note that the hotel has difficulty responding to comments. Yet, by interacting regularly with its subscribers and even personalizing its responses to each user, the company could gain more loyal followers and position itself as the Cameroonian hotel closest to its customers. 

With its well-rounded digital marketing strategy on Facebook, Krystal Palace Hotel has considerably developed its activities and has become one of the most followed hotels online in Cameroon. 

KRYSTAL PALACE on Instagram and Twitter

On Instagram and Twitter, Krystal Palace Hotel generally shares content related to its various services, especially images of important personalities who have stayed at the hotel such as popular musicians, film actors, and football stars.

The aim here is to show that the hotel has a certain standard capable of meeting the needs of even the most demanding people. Images are always precise, with just enough to bring out the best in every photo or video.

This digital marketing strategy is very similar to the one used on Facebook, with a mix of content that entices the target audience to stay at the hotel.

Overall, Krystal Palace Hotel's Instagram and Twitter accounts are well-managed and provide its followers with quality content that encourages them to stay at the hotel.

Overall, Krystal Palace Hotel Douala's digital marketing strategy is a great example of how hotels can leverage digital channels to attract and retain customers.

By maintaining an active presence on social media, and engaging with customers, the hotel is able to stay top-of-mind and drive bookings.

As the hospitality industry continues to evolve, it's clear that digital marketing will play an increasingly important role in the success of hotels around the world.